The first XPS Land showcase event provided a great deal of buzz at Graph Expo 2007. Attendees were able to see a complete XPS workflow from page layout to print using pages from the Show Daily. The showcase received great press coverage with three pages from the Show Daily each day and numerous collateral articles being published.
Specific highlights included Quark Express 7.0 publishing the Show Daily pages in XPS format, Global Graphics debuting the first RIP with XPS native support, QualityLogic demonstrating XPREF, the first preflight solution for XPS, Konica Minolta printing with their bizhub c550 native XPS printing system, Xerox showing their WorkCenter 7345 printing and scan-to-XPS solution, Xitron ripping XPS documents on their PRISM system, Screen demonstrating their LeafThough XPS reader, Pagemark Technology highlighting their XPS host and embedded RIP and renderer, Software Imaging showing their PrintMagic XPS renderer and XPS print driver solutions, and Zoran demonstrating their IPS XPS embedded and host-based RIP solutions for XPS.
Bruce Harrison and John Ingraham, co-founders of XPSLand and XPSReview, stated "XPS Land provides attendees, previously unaware of XPS, with valuable information about this new disruptive technology. Our aim for XPS Land is that when people come to the showcase they will see not only new software, but a technology at work." Commentators agreed that XPS Land fulfilled these objectives.

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